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South Coast Botanic Garden - 8:00 AM
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Americana at Brand - 10:00 AM
South Coast Botanic Garden - 8:00 AM
Vroman's Bookstore - 11:00 AM
Santa Monica Place - 11:00 AM
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Latino Heritage Parade & Festival
Local schools, community groups, elected officials, neighbors, and friends participate in the 24th annual Latino Heritage Parade and Festival.
More than 2,000 participants and visitors are expected at this year’s parade and festival celebrating Latino Heritage.
The parade begins at 10am at the intersection of Los Robles Avenue and Prescott Street, then heads south on Los Robles Avenue and ends at Villa Parke Community Center.
The festival follows immediately after, featuring educational booths, free activities for children, and live entertainment by local groups and headliner La Sonora Dinamita with Vilma Diaz. Food is available for purchase.
This year’s theme, "De Colores // An Array of Colors," recognizes the rich diversity in the Latino culture and promises to enrich the community by bringing together family and friends, warmth and culture, as well as values and tradition.
The parade’s grand marshal is Liliana Pérez, cultural affairs director for the Los Angeles Chargers, and the community grand marshal is Yoland Trevino, founder and executive director of Pasadena/Altadena Coalition of Transformative Leaders (PACTL).